About Us

Social Theory was founded by Caleb Orion and Mickey Meyer after the success of their work using Performance Marketing to drive detailed and optimized conversions of products. The two realized that such a marketing tool was absent from the Film & TV landscape at a time when it was needed more than ever. 

Updating antiquated marketing strategies, while bringing numbers backed optimization to film & tv marketing efforts is a passion for both Mickey and Caleb and they are excited to unlock intelligence never before achieved that can help with film financing, and the awareness of awesome, inspiring and impactful content. 

Veteran Digital Audience Growth Strategist and Paid Media Leader Managed $100M+ in annual ad spend partnering with globally admired brands including Coca Cola, Spotify, HBOMax, Discovery+ and more.

Drove Growth Strategies for Starz, Peanuts, NowThis, The Dodo, and more.  

Programmed over 10 Billion Views Across 60+ Platforms
Advisor to the White House on Digital Strategy Forbes 30 under 30

Hollywood Reporter 35 under 35
Academy Award Winner, Emmy Nominee
Sold, Produced aided in the marketing of over 100 episodes of TV for Hulu, Netflix, Disney, HBOMax, Discovery+, Animal Planet and more.